I found this article and thought it most interesting in how these companies used these clever ways with Social Media to connect with their customers!
Check it out:
I love this explanation of Branding and Social Media!
Click below to Enjoy!
Be 'Real' On Twitter
In a society where there’s so much reality TV, it’s only obvious that we want what’s real. The more ‘real’ you are on Twitter, the more you’ll attract real followers who become fans and paying clients. Despite Twitter being a tool that’s powered by technology, it’s the emotional bond we create with one another that makes tweeting so addictive.
We live in an emotional society and we make emotional decisions when buying. If we like the customer service, we enjoy the shopping experience. Then we tell all of our freinds to go to the store to buy from the helpful salesperson. If a company gives excellent customer service and excellent sales, we will go out of our way and pay more to do business with that company than its competitor.
Everything you do online should reflect your brand. You need to know exactly what emotion you want people to experience when conversing with you. When they think of you, they should have an emotion that they remember based on their last experience with you.
Think of this; when you tweet, think of 3 things you want your followers to feel when interacting with you. What 3 emotions do you want your readers to feel when they see your Tweets?
