Check out this awesome video of how to add Pinterest to your profile on Facebook!
Questions About Your Business
Five Questions To Answer About Your Business
What Are Your Goals?
The cornerstone of any content strategy is to match what you want to produce with your business objectives and strategic goals. Key here is to answer this question: How will your content strategy integrate with your other strategic efforts?
Who Is Your Audience?
Who are the members of your target audience-customers or prospects? What are their problems? And more important: How can you help them?
What Do You Want the Content to Achieve?
What effects do you want your content to have? What action do you want customers or prospects to take? And how will you measure their behavior and define the “success” of your efforts?
What Are You Going to Develop?
How can you present the content in a way that best engages the intended audience? What are their preferences, demographics? Are they offline or online? What types of media or which platforms best resonate with your customers, or your prospects? What’s your budget?
How Are You Going to Develop It?
What is your approach to developing whatever it is you are going to develop? These last 2 questions are central to your content efforts: it’s critical to your success that you get them right.
(Ann Handly is the chief content officer of MarketingProfs.com. She is also a writer who blogs at the MarketingProfs Daily Fix, the Huffinton Post, and Mashable.)
Be 'Real' On Twitter
In a society where there’s so much reality TV, it’s only obvious that we want what’s real. The more ‘real’ you are on Twitter, the more you’ll attract real followers who become fans and paying clients. Despite Twitter being a tool that’s powered by technology, it’s the emotional bond we create with one another that makes tweeting so addictive.
We live in an emotional society and we make emotional decisions when buying. If we like the customer service, we enjoy the shopping experience. Then we tell all of our freinds to go to the store to buy from the helpful salesperson. If a company gives excellent customer service and excellent sales, we will go out of our way and pay more to do business with that company than its competitor.
Everything you do online should reflect your brand. You need to know exactly what emotion you want people to experience when conversing with you. When they think of you, they should have an emotion that they remember based on their last experience with you.
Think of this; when you tweet, think of 3 things you want your followers to feel when interacting with you. What 3 emotions do you want your readers to feel when they see your Tweets?
